ERASMUS INTENSIVE PROGRAMME GLOBAL QUALITY HERITAGE MANAGEMENT March 2010

16 – Arrival to Mação

17 – Introduction

Morning – 9h30

Luiz Oosterbeek – Scope of the IP and its regulations

Maurizio Quagliuolo – HGES

Afternoon – 14h30

Visit to the Museum and village of Mação

17h30 – Special seminar

Marin Carciumaru: Reflexions sur le Paléolithique Moyen et Supérieur en Roumanie. Témoignage de comportement symbolique pour l’homme de Neandertal en Roumanie

18 – Value

Morning – 9h30

Luiz Oosterbeek – Conceptual issues

Samir Abdullac – Heritage places in Urban Design, the Case Study of Chartres (France)

Afternoon

14h30 – Special seminar : Marin Carciumaru: Reflexions sur le Paléolithique Moyen et Supérieur en Roumanie. La signification symbolique de certains fossiles découverts dans l’Epigravettien de Poiana Cireşului-Piatra Neamţ, Roumanie

16h00

Jorge Rodrigues – The question of Value in Heritage: Use Value versus Cultural Value

Students’ essays:

Luciana Sentana Ribeiro

Ilknur Ari

Ruben Garcia

Kaji Appolinaire

Sachipan Srikanlaya

Alice Oriana La Porta

Anna Lina Manin

Alma Mekondjo Nankela

Chunping Ma

Antonella Perdergnana

Dario Sigari

Indra Purs

Cinthia Dos Santos Moreira

Renata Faria Barbosa

19 – Conservation (lectures in Tomar, in the Convent of Christ, World Heritage)

Morning – 8h30[1]

João Coroado – Visit to the Laboratories of IPT

Gael de Guichen (HERITY Vice-President) – Conservation after HERITY’s concerns

Afternoon – 14h30

Iria Caetano – Practical assessment of conservation issues in the Convent of Christ

20 – Practical workshop on sites assessed by HERITY: Mação, Abrantes, Barquinha (departure: 8h30)

Maurizio Quagliuolo (co-ordination)

Luiz Oosterbeek (the perspective of the regional network)

José Gomes (CIAAR)

Fernando Freire (CCVNB)

Francisco Lopes (BMABA)

Filomena Gaspar (Castle of Abrantes)

21 – Communication

Morning – 9h00

Students’ essays

António Carlos Barral Carloto De Castro

Fernando José da Luz Ferreira

Luís António Moleirinho Moura

Nuno Miguel Costa Borges De Sousa

Tiago Filipe Dos Santos Pereira

Andreia Filipa Ramalho Mendes e Viçoso Ferreira

Francisco Manuel Baptista Antunes

Gonçalo Alexandre Marques Quitério

Ivo Simão Da Cruz Oosterbeek

Jonathan Sousa Da Silva

José Fernando Porto Tavares

Rui Manuel Amador Bernardino

Julie Arnaud

Maria Anna Bertolino

Rosina Chiurazzi Morales

Vigaudas Juozaitis

André Luís Gonçalves De Moura

Ariana Silva Braga

Barbara De Sousa Cascaes

Barbara Rogens Ramos Bezerra

Myriam Cusimano

Afternoon – 15h00

Renaldas Gudauskas, Ugnius Radvila – Strategic Knowledge&Communication Management in the context of World Cultural Tourism development

André Soares – Educação Patrimonial: um exemplo de teoria e prática na Gestão do Patrimônio Cultural brasileiro

Ramon Viñas y Guillermo Morote – Two Examples of Rock Art Management in the Spanish Mediterranean Arc: The Rock Art Interpretation Centre at Les Muntanyes de Prades and the Valltorta-Gasulla Cultural Park

18h00 – Special seminar

Marin Carciumaru: Reflexions sur le Paléolithique Moyen et Supérieur en Roumanie. Etude technologique, effectuée à l’aide du microscope digital VHX-600, sur un os gravé épigravettien de l’habitat de Poiana Cireşului-Piatra Neamţ

22 – Use and Services: basic services (these are the social obligations). A better visit

Morning – 10h00

Vítor Teixeira – Quality as a basic service

Helena Zemankova - European industrial heritage listed on the World Heritage List

Afternoon – 14h00

Students’ essays

Daniela Gadotti Sophiati

Edson Bettanin

Jefferson Crescencio Neri

Leonard Grala

Luzia Bastos De Castro

Marcos Aurélio Rufino

Marcos César Pereira Santos

Marian Helen Da Silva Gomes Rodrigues

Rachel Akkanad Varghese

Síria Borges

Marcus Ågren

Annie Rosen

Mine Kiraz

Erika Magali Gomez Gonzalez

Giedre Gudauskaite

Kristine Dreija

Edmilson Paes de Castro

Isaura Margarida Leal Dos Santos

Sara Mendonça De Sousa Dias Brito

Erika Johansson

Laure Jouvin

Hugo Gomes

Viola Campanini

23 – Use: practical demonstration.

Whole day (departure 8h30)

Helena Zemankova – (WS in V.N. Barquinha)

Jan Horký

Zoe Malovcová

Helena Říhová

24 – Use and Services: services for specialists (e.g. libraries, laboratories, etc.). Innovation

Morning – 10h00

Hipolito Collado – The management of Cultural Heritage in Extremadura (Spain)

Mara Urtane - Balancing use and preservation in cultural heritage landscapes

Afternoon

15h00 – Special seminar

Marin Carciumaru: Reflexions sur le Paléolithique Moyen et Supérieur en Roumanie. L'industrie et l'art sur des matériaux durs animaux de Gravettien et Epigravettien en Roumanie

16h00

Dario Seglie – Prehistoric art in Italy: themes and problems

Piero Ricchiardi – International and Italian laws in the cultural heritage field

25 – Use and Services: complementary services (they improve the quality of a visit but are not essential, like a restaurant or other tourism induced resources). Tourism

Morning – 10h00

Luís Mota Figueira – Turiauta as a tool for the public

President of Tourism Region

Fabio Carbone - Measuring the impacts of certification in Heritage Tourism

Afternoon – 14h30

Fernanda Aparício – Global regional development and its relation with cultural heritage places



26 – IP conclusion

Final discussion and Assessment

Ana Paula Remédios – Cultural Heritage and regional planning



27 – Departure



ABSTRACTS OF LECTURES



Dario Seglie

Prehistoric art in Italy: themes and problems

Prehistoric Art in Italy is present in caves fron the Upper Palaeolithic, particularly in the South of the peninsula and in the Mediterranean islands. After the last glacial period, the post-Palaeolithic Rock Art is particularly present open air in the Alps. The conservation problems to be solved are of various type and importance. The plans of the Italian Cultural Heritage Ministry.



Hipolito Collado

The management of Cultural Heritage in Extremadura (Spain)

The Consejería de Cultural y Turismo of the Junta de Extremadura is the institution for Cultural Heritage management in Extremadura (Spain). This paper is a summary of our work line at present:

1.- To make possible the development of new infrastructures with the conservation of Cultural Heritage

2.- To promote historical, etnographic and archaeological research.

3.- To adapt archaeological sites for tourism uses

4.- To prevent archaeological sacking



Mara Urtane

Balancing use and preservation in cultural heritage landscapes

Process of usig cultural heritage landscapes for visits and tourism are clearly connect with economical aspects. Increasing the number of visitors means increasing also the design of the site and the additional facilities for visitors. Legthening the time spent on the site is also important, and makes good economic sence. Different scale and type cultural heritage landscape use and preservation will be discussed



Piero Ricchiardi

International and Italian laws in the cultural heritage field

The general law priciples, directives, recommendation, rules (UNO, UNESCO, UE).

The law and legal system in Italy. General codes (civil, criminal, administrative) and specific laws for Cultural Heritage conservation, preservation, mamagement



Ramon Viñas[2] y Guillermo Morote[3]

Two Examples of Rock Art Management in the Spanish Mediterranean Arc: The Rock Art Interpretation Centre at Les Muntanyes de Prades and the Valltorta-Gasulla Cultural Park

At the beginning of the 1980’s, several researchers started putting forward measures to preserve the rock art sites of the Spanish Levant. Years later, in 1998, Levantine Rock Art was added to UNESCO’s World Heritage List. The Valltorta Museum and the CIAR at Montblanc constitute two successful examples of cultural heritage management in Spain.



Renaldas Gudauskas, Ugnius Radvila

Strategic Knowledge&Communication Management in the context of World Cultural Tourism development

The studies and practice of strategic knowledge and communication management has grown rapidly driven by social, economic, and technological trends. Tourism has been slow and late in adopting this strategies due to a lack of gearing between relevant research and tourism. Every country is competing on the overcrowded global cultural tourism markets. In our vision the cultural tourism is the future strategic direction for the World tourism development. For that we need adequate Cultural tourism research, based on Strategic Knowledge &Communication Management (SK&CM) applications for cultural tourism, which will provide the real picture of the general aspects of cultural tourism and their overall impact to the Society. Cultural tourism strategy, being the heart of a national tourism strategy needs to be in clear coordination with the strategies for development of other tourism types. Only after this we can set integrated policies and legislation directions, according to the needs for sustainable and socially responsible cultural tourism development. SK&CM model will include the national branding strategy for cultural tourism, leading to projects and programs of total digitalization of cultural assets, community involvement, virtual and augmented reality solutions, serving as a marketing vehicle to deliver information, communication and extend the geographies of cultural tourism. Understanding of target audiences and developing strategies to effectively reach and motivate them is at the heart of cultural tourism strategic communication practice and drives decision making in everything we do. It will help to develop a comprehensive brand strategy for a cities, regions and countries, defining a value based approach in order to implement a SK&CM of Cultural Heritage.


[1] Departure from the museum of Mação (IPT bus)

[2] Researcher at IPHES, Tarragona University and Director of the Rock Art Interpretation Centre (CIAR) at Muntanyes de Prades.

[3] Technical Director and Curator of the Valltorta Cultural Park
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Cláudia Fidalgo



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